Practice the call
before the call.
A live spoken roleplay against a buyer who knows your product and competitive landscape. Hit a wall, ask for coaching mid-call, and get detailed feedback.
In beta and free, with unlimited practice minutes. No card required.
Two minutes from cold to call-ready.
Pick your buyer.
Choose what you're selling and a scenario, or let Lateral pull a real buyer straight from your calendar. You're set up in under two minutes.
Run the call.
Headphones on, go live. The buyer speaks, pushes back, and makes you earn the conversation in real time. Stuck? Ask them to coach you. They drop character, teach the move, and drop you right back in where you left off. No penalty for asking. It's a batting cage, not a performance review.
See the tape.
The second you hang up, Lateral grades the call on the five things that move a deal, counting only what you handled on your own, and shows the moments that earned it. Turn the help off in Assessment to prove you've got it. Stack up reps and watch the line climb.
Thirty seconds into a real cold call.
Every roleplay is a live, spoken call. The buyer pushes back, goes quiet, and changes their mind in real time. Stuck mid-call? Ask for coaching and the buyer drops character, hands you the move, and drops you right back in. You earn the conversation or you lose it, the same as the real thing.
Every rep comes back graded.
The second you hang up, Lateral scores the call across the five things that move a deal, with the moments that earned it. Run enough reps and watch the line climb.
You earned the meeting. Now tighten the close.
A sharp open and real rapport carried this call. You lost a little ground on next steps; lock those in and this becomes a booked follow-up.
- Opened with a pattern interrupt that earned the next thirty seconds.
- Mirrored Marcus's pushback before answering it. Textbook active listening.
- Name a concrete next step before the call ends.
- Quantify the cost of doing nothing earlier in discovery.
Score over time
8 gradedTracked over time
- Avg score
- 74Strongacross graded calls
- Calls graded
- 12this month
- Best streak
- 6dpracticed in a row
A buyer who knows your world.
Lateral reads your company to learn what you sell, then builds a buyer who is evaluating exactly that. Practice for your own product, or sell for any company you point it at.
- Your productThe buyer pitches against what you actually sell.
- Any companyDrop in a domain and sell for someone else.
- Your calendarReal meetings become roleplays automatically.
Sell in their language.
Your market isn't only English. Run any roleplay in 33 languages; the buyer greets, pushes back, and negotiates like a native.
Run the calls that actually pay.
From the first cold dial to the renewal that keeps the lights on. Pick a scenario or create your own, dial the buyer in, and go.
- Cold outbound discoveryHard
A first cold call to a prospect who didn't ask to be contacted. The rep needs to earn the right to a real conversation in the first 30 seconds.
- Outbound-sourced discoveryMedium
They took the meeting off a cold email or LinkedIn touch โ a sliver of interest, but no pain they've named yet. The rep has to create urgency, not respond to it.
- Inbound demoMedium
A prospect who requested a demo after researching the product. They're interested but need to see clear value and fit for their use case.
- Create your own
Describe any call and we'll build the buyer, the scene, and the opening line around it.
Questions, answered.
The short version: Lateral is personalized to what you sell, and itโs built for you, the rep, not a manager dashboard.
Your next real call is already on the calendar. Get your reps in first.