Glossary
The GTM & sales glossary
Plain-English definitions of the sales and GTM terms reps actually use — qualification frameworks, call types, methodologies, and the moves that close deals.
- Active listeningSales skill
- BANTSales qualification framework
- Buyer personaGo-to-market strategy
- Champion (sales)Sales role
- Closing (sales)Sales skill
- Cold callSales outreach
- Cold callingSales outreach
- Consultative sellingSales methodology
- Decision criteriaSales process
- Discovery callSales call type
- Economic buyerSales role
- Gap sellingSales methodology
- Ideal customer profile (ICP)Go-to-market strategy
- MEDDICSales qualification framework
- MEDDPICCSales qualification framework
- Mutual action planSales process
- Objection handlingSales skill
- Ramp timeSales operations
- Rapport buildingSales skill
- Sales cadenceSales outreach
- Sales cycleSales process
- Sales demoSales call type
- Sales negotiationSales skill
- Sales pipelineSales process
- Sales qualificationSales process
- Sales qualified lead (SQL)Sales process
- SPIN sellingSales methodology
- Talk trackSales enablement
- The Challenger SaleSales methodology
- Value sellingSales methodology