AI roleplay for account executives
Rehearse the discovery call, the demo, and the end-of-quarter negotiation against an AI buyer who knows your product, so the deal isn't the first time you've run the play.
In beta and free, with unlimited practice minutes. No card required.
The discount ask, on the last call of the quarter.
The deal is won on the merits. Now the buyer smells your number and starts pulling. Hold the price without losing the close.
Two minutes from cold to call-ready.
Pick your buyer.
Choose what you're selling and a scenario, or let Lateral pull a real buyer straight from your calendar. You're set up in under two minutes.
Run the call.
Headphones on, go live. The buyer speaks, pushes back, and reacts in real time. No scripts, no multiple choice. You talk, they answer.
See the tape.
The second you hang up, Lateral grades the call on the five things that move a deal and shows the moments that earned it. Stack up reps and watch the line climb.
Every rep comes back graded.
The second you hang up, Lateral scores the call across the five things that move a deal, with the moments that earned it. Run enough reps and watch the line climb.
Held the number and still walked toward the close.
Priya smelled room and pulled, and you did not flinch on the per-seat rate. You traded structure instead of sticker, the onboarding fold-in and the two-year lock, and gave her a clean Friday reason to take to her CFO. Strong, defensible negotiating.
- When Priya said you've got room, you protected the renewal price instead of shaving the number, framing a flat discount as a permanent cut, which is how an AE keeps a deal profitable.
- You turned her CFO objection into the close by offering the implementation credit in writing by Friday and naming the cheaper-bid risk, so she walks in with a number already under the line.
- You asked once whether the 20% was a hard finance ceiling or a target, then dropped it when she deflected; that answer decides how much room you actually need to spend, so push it again.
- You never surfaced the competing bid's real gaps beyond slower ramp; arm Priya with one concrete failure mode of the cheaper option so she can defend the choice, not just the price.
Score over time
8 gradedTracked over time
- Avg score
- 74Strongacross graded calls
- Calls graded
- 12this month
- Best streak
- 6dpracticed in a row
A buyer who knows your world.
Lateral reads your company to learn what you sell, then builds a buyer who is evaluating exactly that. Practice for your own product, or sell for any company you point it at.
- Your productThe buyer pitches against what you actually sell.
- Any companyDrop in a domain and sell for someone else.
- Your calendarReal meetings become roleplays automatically.
Run the calls that actually pay.
From the first cold dial to the renewal that keeps the lights on. Pick a scenario or create your own, dial the buyer in, and go.
- Cold outbound discoveryHard
A first cold call to a prospect who didn't ask to be contacted. The rep needs to earn the right to a real conversation in the first 30 seconds.
- Inbound demoMedium
A prospect who requested a demo after researching the product. They're interested but need to see clear value and fit for their use case.
- Pricing & procurement negotiationHard
Late-stage deal. The economic buyer / procurement is pushing hard on price and contract terms before signing.
- Renewal & expansionMedium
An existing customer up for renewal. There's an opportunity to expand, but they have some unaddressed concerns from the past year.
- Champion buildingEasy
A mid-level contact who likes the product but needs help building the internal business case to sell it up to their leadership.
- Create your own
Describe any call and we'll build the buyer, the scene, and the opening line around it.
In short
- Lateral is AI voice roleplay for AEs: practice discovery, demos, and pricing negotiation out loud against a live AI buyer, then get graded across five dimensions.
- It runs on your real product and pipeline, so you can rehearse the exact opportunity on your calendar, not a generic deal.
- Practice the call before the call. Free in beta, unlimited reps, 33 languages.
The deal shouldn't be your first rep
By the time you're an AE, the calls that matter are high-leverage and low-volume. You don't get fifty discovery calls to find your footing, you get the one with the VP who controls the budget. Lateral lets you run that call before the call: a live AI buyer who plays the role, raises the hard questions, and gives you a transcript of where the conversation slipped.
It's yours alone. Lateral is built for the individual AE, not for an enablement team grading you, no manager dashboard, no scorecard shared with your VP. A private place to run it back until the play is sharp.
Three calls, three reps
Discovery, demo, and negotiation each fail in different ways, so Lateral lets you drill each one on its own. Rep discovery until you stop pitching too early and actually qualify. Rep the demo until you tie every feature to a pain the buyer named. Then rep the end-of-quarter negotiation until you hold price without flinching and trade for what moves the deal.
What you can rehearse before the real call
Each scenario is graded on discovery, objection handling, value articulation, rapport, and next steps.
| Scenario | What it sharpens | When to rep it |
|---|---|---|
| Discovery | Qualifying instead of pitching | Before a first call with a new account |
| Inbound demo | Tying features to named pain | The morning of the demo |
| Pricing negotiation | Holding price, trading for terms | Before the end-of-quarter close |
| Champion building | Arming an internal advocate | When the deal needs a multi-thread |
Scenario
What it sharpens
- Discovery
- Qualifying instead of pitching
- Inbound demo
- Tying features to named pain
- Pricing negotiation
- Holding price, trading for terms
- Champion building
- Arming an internal advocate
Scenario
When to rep it
- Discovery
- Before a first call with a new account
- Inbound demo
- The morning of the demo
- Pricing negotiation
- Before the end-of-quarter close
- Champion building
- When the deal needs a multi-thread
You wouldn't walk into a forecasted deal without doing your homework. Do the reps too.
5
dimensions graded after every call Discovery & qualification, objection handling, value articulation, rapport & active listening, and next steps & closing.
It knows your product and your pipeline
Sign in with your work email and Lateral turns your real product and the opportunities on your calendar into live roleplays. The AI buyer pushes on the objections your deals actually hit and references your real competitors, so a discovery call rep in Lateral maps to the call you have tomorrow, not a textbook one.
Frequently asked
What is AI roleplay for account executives?
- It is spoken practice for the calls AEs actually run, discovery, demos, and pricing negotiation, against a live AI buyer that talks back in real time. You get graded on discovery, objection handling, value articulation, rapport, and next steps right after you hang up. It is built for the individual AE, with no manager dashboard or shared scorecard.
How do I practice an end-of-quarter negotiation?
- Pick the pricing-negotiation scenario in Lateral and the AI buyer plays the discount-seeking prospect: "your competitor is cheaper," "we need 30% off to sign this quarter." Rep it until you can hold price, anchor on value, and trade for terms. See negotiation practice.
Can I rehearse a specific deal on my calendar?
- Yes. Lateral builds roleplays from your real product and pipeline, so you can warm up for the exact opportunity you have coming up rather than a generic one. The AI buyer raises the objections and references the competitors your deals really face.
Will my manager see how I do?
- No. Lateral is direct-to-rep, your reps and grades are yours alone. There is no manager dashboard, no team scorecard, and no leaderboard.
Is it free?
- Yes, free in beta with unlimited practice across all scenarios and 33 languages. Sign in with your work email to start.
Run the deal before the deal.
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