AI roleplay for SDRs and BDRs
Drill your cold opener and the same four objections that kill your block, out loud, against an AI buyer that pushes back, before you ever dial.
In beta and free, with unlimited practice minutes. No card required.
A cold opener, before the calling block.
Twenty seconds to turn a stranger's reflex no into a maybe. This is the call that decides whether your whole block is meetings or voicemails.
Two minutes from cold to call-ready.
Pick your buyer.
Choose what you're selling and a scenario, or let Lateral pull a real buyer straight from your calendar. You're set up in under two minutes.
Run the call.
Headphones on, go live. The buyer speaks, pushes back, and reacts in real time. No scripts, no multiple choice. You talk, they answer.
See the tape.
The second you hang up, Lateral grades the call on the five things that move a deal and shows the moments that earned it. Stack up reps and watch the line climb.
Every rep comes back graded.
The second you hang up, Lateral scores the call across the five things that move a deal, with the moments that earned it. Run enough reps and watch the line climb.
Earned the time, did not yet earn the meeting.
You disarmed Dana fast and kept your footing through two real brush-offs, the differentiation jab and the send-me-something dodge. The call never converted to a booked slot, and you learned almost nothing about Northwind before you started pitching ramp.
- Opened by naming it a cold call and offering Dana the off-ramp, which is exactly why she gave you the second 20 seconds instead of hanging up.
- When she asked what makes you different from the four she deleted, you refused to fake an answer and reframed the whole ask around 15 minutes, which is the right move on a cold dial.
- You pitched the two-weeks-of-ramp pain on a hunch and never asked Dana a single question about how Northwind actually onboards, so you were selling blind.
- She said send me something first and you accepted the reply instead of the meeting; pin a specific time, Thursday or Friday, before you trade away the calendar.
Score over time
8 gradedTracked over time
- Avg score
- 74Strongacross graded calls
- Calls graded
- 12this month
- Best streak
- 6dpracticed in a row
A buyer who knows your world.
Lateral reads your company to learn what you sell, then builds a buyer who is evaluating exactly that. Practice for your own product, or sell for any company you point it at.
- Your productThe buyer pitches against what you actually sell.
- Any companyDrop in a domain and sell for someone else.
- Your calendarReal meetings become roleplays automatically.
Run the calls that actually pay.
From the first cold dial to the renewal that keeps the lights on. Pick a scenario or create your own, dial the buyer in, and go.
- Cold outbound discoveryHard
A first cold call to a prospect who didn't ask to be contacted. The rep needs to earn the right to a real conversation in the first 30 seconds.
- Inbound demoMedium
A prospect who requested a demo after researching the product. They're interested but need to see clear value and fit for their use case.
- Pricing & procurement negotiationHard
Late-stage deal. The economic buyer / procurement is pushing hard on price and contract terms before signing.
- Renewal & expansionMedium
An existing customer up for renewal. There's an opportunity to expand, but they have some unaddressed concerns from the past year.
- Champion buildingEasy
A mid-level contact who likes the product but needs help building the internal business case to sell it up to their leadership.
- Create your own
Describe any call and we'll build the buyer, the scene, and the opening line around it.
In short
- Lateral is AI voice roleplay for SDRs and BDRs: you talk through a cold call against a live AI buyer, then get graded on discovery, objection handling, value, rapport, and next steps.
- It runs on your real product and your real pipeline, so the rejections you rehearse are the ones you actually hear, not generic scripts.
- Warm up before a calling block. Free in beta, unlimited reps, 33 languages.
Warm up before the block, not on the block
Your first ten dials of the day are the worst ones, the opener is stiff, the brush-off catches you flat, and three prospects pay for it before you find your rhythm. Lateral moves that warm-up off the live call. You practice the call before the call: one rep, an AI buyer who answers cold and a little annoyed, and a transcript of where you stalled.
It is built for you, the rep dialing, not a manager watching over your shoulder. No team scorecard, no leaderboard, no recording sent up the chain. Just a batting cage you step into for five minutes before you pick up the phone.
The opener and the first 15 seconds
Cold calls live or die in the first fifteen seconds. Lateral lets you run the permission-based opener, the pattern interrupt, the "I caught you at a bad time", and hear the buyer react in real time. Run it back until the opener stops sounding like a script and starts sounding like you. Then take it straight into cold call practice scenarios that mirror your ICP.
Reading off a script vs. repping it live
Why saying it out loud beats re-reading the playbook one more time.
| Re-reading the script | Repping it in Lateral | |
|---|---|---|
| The objection | You know the rebuttal on paper | You hear it cold and answer in real time |
| Your opener | Sounds memorized | Sounds like you, because you said it 12 times |
| Feedback | None until your live dials | Graded the second you hang up |
| Cost of a miss | A burned prospect | A redo with the AI buyer |
Re-reading the script
- The objection
- You know the rebuttal on paper
- Your opener
- Sounds memorized
- Feedback
- None until your live dials
- Cost of a miss
- A burned prospect
Repping it in Lateral
- The objection
- You hear it cold and answer in real time
- Your opener
- Sounds like you, because you said it 12 times
- Feedback
- Graded the second you hang up
- Cost of a miss
- A redo with the AI buyer
The objections don't change. Your reflexes should. Rep the brush-off until it's boring.
33
languages your AI buyer speaks Selling into LATAM or EMEA? Rep the same cold call in Spanish or any of 32 other languages.
Built on your product, not a template
Sign in with your work email and Lateral learns what you actually sell. The AI buyer asks the questions your real prospects ask, raises the objections your category really faces, and references the competitors in your space. The transcript shows exactly where you talked past the buyer or buried the ask, so the next dial is sharper, not just louder.
Frequently asked
What is AI roleplay for SDRs?
- It is spoken cold-call practice against an AI buyer. You dial in Lateral, the AI prospect answers cold and pushes back with real objections, and you get graded on discovery, objection handling, value, rapport, and next steps the moment you hang up. It is built for the individual SDR to warm up before a calling block, there is no manager dashboard or team leaderboard.
How do I practice cold-call objections before my dials?
- Open Lateral, pick a cold outbound scenario, and the AI buyer hits you with brush-offs like "not interested," "send me an email," or "we already use a competitor." Run each objection back several times until your response is automatic, then start your live block warm. See cold call practice for ready-made scenarios.
Is Lateral for SDR managers or for the rep?
- For the rep. Lateral is direct-to-rep: you sign in with your work email and the reps are yours. There is no manager dashboard, no team scorecard, and no leaderboard. Nothing you practice is surveilled or sent up the chain.
Can I rep cold calls in another language?
- Yes. The AI buyer speaks 33 languages, so you can run the same cold opener and objection drills in Spanish, French, German, Portuguese, and more. See sales roleplay in Spanish.
Is it free?
- Yes, Lateral is free in beta with unlimited practice. Sign in with your work email and start repping.
Warm up before your next calling block.
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