For the rep · New reps

Sales onboarding roleplay

Ramp faster by repping real calls before you take live ones, discovery, objections, the demo, against an AI buyer, so your learning curve isn't paid for by your pipeline.

In beta and free, with unlimited practice minutes. No card required.

Linda ChoOffice Manager, Meridian Dental Group
Listening
You

Your first real discovery call, off the ramp.

The buyer is friendly enough, but they can tell you're new and they'll test it. Stay calm, ask one good question, and don't pitch too soon.

Linda ChoOffice Manager · Meridian Dental Group
0:00
You
Your turn

Two minutes from cold to call-ready.

  1. Pick your buyer.

    Choose what you're selling and a scenario, or let Lateral pull a real buyer straight from your calendar. You're set up in under two minutes.

  2. Run the call.

    Headphones on, go live. The buyer speaks, pushes back, and reacts in real time. No scripts, no multiple choice. You talk, they answer.

  3. See the tape.

    The second you hang up, Lateral grades the call on the five things that move a deal and shows the moments that earned it. Stack up reps and watch the line climb.

Every rep comes back graded.

The second you hang up, Lateral scores the call across the five things that move a deal, with the moments that earned it. Run enough reps and watch the line climb.

Linda ChoOffice Manager · Meridian Dental Group
2:30
Developing

Real discovery instincts, still learning to make the case.

For a first call off the ramp this was composed: you let Linda talk, found that the pain is the scramble to fill a no-show slot, not the reminders, and resisted pitching too soon. The gap is the back half, you confirmed the problem cleanly but never built why Lateral beats what she already runs.

Discovery & qualification72
Objection handling55
Value articulation51
Rapport & active listening74
Next steps & closing66
Strengths
  • When Linda half-forgot why she booked, you didn't fill the silence with a pitch; you asked what's been a headache at the front desk and let her surface the no-shows herself.
  • You reflected the real pain back, the filling falls on you in the worst possible moment, and got Linda's you're better than the last person who called, which is rapport doing the selling for you.
Focus areas
  • She asked twice what makes yours better than the system we have and you never answered it; have one concrete differentiator ready so the question doesn't slip past you.
  • Your value moment, the auto-fill from the waitlist, arrived only at the very end as a demo offer; name the specific outcome, fewer empty chairs, the scramble off Linda's plate, before you ask for Thursday.

Score over time

8 graded

Tracked over time

Avg score
74Strongacross graded calls
Calls graded
12this month
Best streak
6dpracticed in a row

A buyer who knows your world.

Lateral reads your company to learn what you sell, then builds a buyer who is evaluating exactly that. Practice for your own product, or sell for any company you point it at.

Selling for
Alex RiveraVP Sales · Meridian Freight
Hard
ScenarioCold outbound discovery
Lateral knowsReads your site to learn your product and who you sell to.
  • Your productThe buyer pitches against what you actually sell.
  • Any companyDrop in a domain and sell for someone else.
  • Your calendarReal meetings become roleplays automatically.

Run the calls that actually pay.

From the first cold dial to the renewal that keeps the lights on. Pick a scenario or create your own, dial the buyer in, and go.

Dial the buyer in
Difficulty
Buyer persona
Their mood
Voice
Language
  1. Cold outbound discoveryHard

    A first cold call to a prospect who didn't ask to be contacted. The rep needs to earn the right to a real conversation in the first 30 seconds.

  2. Inbound demoMedium

    A prospect who requested a demo after researching the product. They're interested but need to see clear value and fit for their use case.

  3. Pricing & procurement negotiationHard

    Late-stage deal. The economic buyer / procurement is pushing hard on price and contract terms before signing.

  4. Renewal & expansionMedium

    An existing customer up for renewal. There's an opportunity to expand, but they have some unaddressed concerns from the past year.

  5. Champion buildingEasy

    A mid-level contact who likes the product but needs help building the internal business case to sell it up to their leadership.

  6. Create your own

    Describe any call and we'll build the buyer, the scene, and the opening line around it.

In short

  1. Lateral is AI voice roleplay for new sales reps: practice real calls out loud against a live AI buyer during onboarding, then get graded on five dimensions so you know exactly what to fix.
  2. It runs on your real product, so the reps you do in week one match the calls you'll take in week three.
  3. Get your reps in before your first live call. Free in beta, unlimited practice, 33 languages.

Ramp on the AI buyer, not on real prospects

Onboarding gives you decks, demos to shadow, and a script you've never said out loud. The first time you actually run the call is with a real prospect, and the nerves show. Lateral closes that gap: you rep the call before it's live, against an AI buyer who reacts like the real thing, as many times as it takes to stop reading and start talking.

It's yours, privately. Lateral is built for the individual rep ramping up, no manager watching, no onboarding scorecard, no leaderboard ranking you against the cohort. Just a batting cage where reps are free and a missed call only costs a redo.

Learn the call by running the call

You learn a sales motion by doing it, not by reading the wiki again. Start with discovery so you learn to ask before you pitch, then add objection handling, then the demo. Because every rep is graded on the same five dimensions, you get a clear, honest read on what's improving and what still needs work, without waiting weeks for your first real call to tell you.

Ramping without Lateral vs. with it

Each rep is graded on discovery, objection handling, value, rapport, and next steps.

Shadowing and scripts

First time you say it
On a live call
Feedback loop
Weeks, if your manager has time
Mistakes
Cost you a real prospect
Confidence on call one
You're hoping

Repping in Lateral

First time you say it
Alone, against the AI buyer
Feedback loop
Instant, after every rep
Mistakes
Cost you a redo
Confidence on call one
You've already done it 20 times
The fastest ramp isn't reading the playbook twice. It's running the call until it stops feeling new.
How new reps use Lateral

5

dimensions graded on every rep Discovery & qualification, objection handling, value articulation, rapport & active listening, next steps & closing, a clear map of what to work on next.

Built on your actual product

Sign in with your work email and Lateral learns what your company sells. The AI buyer asks the questions your real prospects ask and raises the objections your category faces, so a discovery call you rep in week one prepares you for the call you'll take in week three, not a generic exercise you'll have to unlearn.

Frequently asked

What is sales onboarding roleplay?

It is spoken practice that helps new reps ramp by running real calls, discovery, objection handling, demos, against a live AI buyer before taking live ones. Each rep is graded on discovery, objection handling, value, rapport, and next steps, so you get an instant, honest read on what to fix. It is built for the individual rep, with no onboarding scorecard or cohort leaderboard.

How does roleplay help me ramp faster?

It moves your first attempts off real prospects. Instead of saying the script out loud for the first time on a live call, you rep it against the AI buyer as many times as you need, with instant feedback after each one. By the time you take a real call, the motion already feels familiar.

What should a new rep practice first?

Start with discovery, learning to ask before you pitch is the foundation everything else sits on. Then layer in objection handling and the demo. See discovery call practice to begin.

Will my manager or onboarding team see my scores?

No. Lateral is direct-to-rep, so your practice and grades are private to you. There is no manager dashboard, no onboarding scorecard, and no leaderboard ranking you against your cohort.

Is it free?

Yes, free in beta with unlimited practice and 33 languages. Sign in with your work email and start repping.

Get your reps in before call one.

Get Started for Free

For other roles